TCL is a global organisation that combines technological innovation and international presence to deliver a wide range of products and services. With a strong focus on sustainability and smart solutions, TCL is internationally recognised for its adaptability and emphasis on emerging technologies.
Qualified lead generation
Baseway successfully generated Sales Qualified Leads (SQLs) from high-value companies, including EPCs, solar panel suppliers, and renewable energy organisations. The strategy targeted accounts with revenues exceeding $20 million, ensuring leads with substantial potential. In July 2024, Baseway secured:
SQLs from companies such as EPCs, solar panel suppliers, and renewable energy organisations, focusing on accounts with revenues above $20 million.
Identifying opportunities in the renewable energy sector
- Baseway supported TCL in exploring projects, including wind farms, biomass power plants, and photovoltaic projects.
- Companies such as Solek Holding, CISC, and Forestaliangen expressed strong interest in strategic partnerships.
Proposal development and negotiations
- Baseway prioritised projects in Portugal and Spain, initiating proposals for the implementation of 12.5 MW of renewable energy solutions, such as solar and wind power.
- Additionally, Baseway facilitated distribution negotiations in Ukraine and other emerging markets.
Results achieved
- Pipeline expansion: Multiple projects entered the proposal stage with large-scale companies, representing significant revenue potential.
- Financial impact: TCL generated $5 million in direct revenue from the qualified leads provided by Baseway.
- Regional strengthening: Strong connections with EPCs and distributors positioned TCL as a preferred partner in the renewable energy sector.
Conclusion
The partnership between Baseway and TCL exemplifies how targeted strategies can turn potential into measurable achievements. By focusing on market intelligence and qualified lead generation, Baseway enabled TCL to expand its presence in the European market and solidify its leadership in the renewable energy sector.
